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Risks/rewards and an evolving business model: a case study of a small lifestyle business in the UK tourism sector

Purpose: The objective of this case study is to investigate the need for an evolving business model that accounts for social as well as business related risks/rewards considerations; that is, for owner-managers with lifestyle as opposed to growth-oriented objectives. Method: The methodological appro...

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Bibliographic Details
Main Authors: Jim Crick, Shiv Chaudhry, David Crick
Format: Default Article
Published: 2017
Subjects:
Online Access:https://hdl.handle.net/2134/27693
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