Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness

© 2016, American Marketing Association. Prior research has firmly established that consumers draw benefits from a firm's engagement in corporate social responsibility (CSR), especially the feeling of a "warm glow." These benefits positively affect several desirable outcomes, such as w...

Full description

Bibliographic Details

Main Authors:	Johannes Habel, Laura M. Schons, Sascha Alavi, Jan Wieseke
Format:	Default Article
Published:	2016
Subjects:	Other commerce, management, tourism and services not elsewhere classified Corporate social responsibility Price fairness Cost perceptions Behavioral pricing Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/33438
Tags:	Add Tag No Tags, Be the first to tag this record!