Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce

In recent years, whilst considerable attention has been focussed on the Internet, and in particular its potential as a sales medium, little research has been conducted into how such investments can be objectively evaluated. Based upon a review of the literature and a series of exploratory interviews...

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Bibliographic Details

Main Authors:	Neil Doherty, Laurie McAulay
Format:	Default Article
Published:	2002
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/8705
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