Measuring political brand equity: a consumer oriented approach

Purpose: The purpose of this paper is to develop an understanding of how voters view the political brand by analysing the mental maps that voters create when asked to think about a political party. The analysis is both in terms of the nature of the maps and also in terms of the equity associated wit...

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Bibliographic Details
Main Authors: Alan French, Gareth Smith
Format: Default Article
Published: 2010
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Brand identity
Political parties
Brand equity
Consumers
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/14793
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https://hdl.handle.net/2134/14793

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