Measuring political brand equity: a consumer oriented approach

Purpose: The purpose of this paper is to develop an understanding of how voters view the political brand by analysing the mental maps that voters create when asked to think about a political party. The analysis is both in terms of the nature of the maps and also in terms of the equity associated wit...

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Bibliographic Details

Main Authors:	Alan French, Gareth Smith
Format:	Default Article
Published:	2010
Subjects:	Other commerce, management, tourism and services not elsewhere classified Brand identity Political parties Brand equity Consumers Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/14793
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