The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination

This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance. Underpinned by contingency and i...

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Bibliographic Details
Main Authors: Joao Oliveira, Nahid M. Yazdani, John Cadogan, Ian Hodgkinson, Lenia Tsougkou, R. Jean, Victoria Story, Nathaniel Boso
Format: Default Article
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Export entry mode diversity
Exporting
Export performance
Contingency theory
Institutional theory
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/27719
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