Drivers and outcomes of branded mobile app usage intention

Purpose: This study examines the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefulness and ease of use of branded apps...

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Bibliographic Details

Main Authors:	L. Stocchi, Nina Michaelidou, Milena Micevski
Format:	Default Article
Published:	2019
Subjects:	Other commerce, management, tourism and services not elsewhere classified Branded mobile applications Technology adoption Post-adoption outcomes Mobile marketing Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/36490
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