The role of frames and cultural toolkits in establishing new connections for social media innovation

It has been suggested that social media foster innovative outcomes by facilitating communication with a vast network of new connections. In this paper we argue that forming new social connections on social media is a crucial first step in the innovation process that is not straightforward to achieve...

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Bibliographic Details

Main Authors:	Michelle Richey, M.N. Ravishankar
Format:	Default Article
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Other economics not elsewhere classified Social media Innovation New connections Frames Cultural toolkits Economics Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26055
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