Gambled price discounts: A remedy to the negative side effects of regular price discounts

© 2015, American Marketing Association. In the context of price discounts, a special type of price promotion, in which savings depend on the outcome of a gamble and are thus uncertain, has recently achieved some popularity. The question arises as to whether such gambled price discounts (GPDs) incur...

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Bibliographic Details

Main Authors:	Sascha Alavi, Torsten Bornemann, Jan Wieseke
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified Uncertainty Reference price Gambled price discounts Price promotion Marketing innovation Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/33440
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