The impact of employee ambidexterity on organisational and marketing innovations: organisational context for exploiting the present and exploring for the future

Research studies on innovation tend to focus more on Process and Product Innovations (PPIs), while both Organisational and Marketing Innovations (OMIs) have been under-researched. The lack of prior research on these non-technological innovations has been attributed to poor data availability. Theoret...

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Bibliographic Details
Main Author: Oluseyi M. Ajayi
Format: Default Thesis
Published: 2013
Subjects:
Mechanical engineering not elsewhere classified
Organisational innovation
Marketing innovation
Organisational ambidexterity
Contextual individual ambidexterity
Organisational context
Small and medium-sized manufacturing and service organisations
Organisational performance
Mechanical Engineering not elsewhere classified
Online Access:https://hdl.handle.net/2134/12562
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https://hdl.handle.net/2134/12562

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