A method for developing purchase decision support tools.
The growth of the Internet as a massive source of information, and in particular, its use as a new sales channel for consulller products, has led to a situation where Internet consumers suffer from information overloading. They are often faced with an overwhelming. choice of products with very littl...
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| Format: | Default Thesis |
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2003
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| Online Access: | https://hdl.handle.net/2134/13062 |
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