A process model for developing integrated product-service offerings

Manufacturers are increasingly seeing the benefits of adopting a servitization strategy, however, literature reports that they face challenges developing new product-service offerings. Although a number of approaches have been proposed, they fail to distinguish the characteristics of products and se...

Full description

Saved in:
Bibliographic Details
Main Authors: Richard J. Clayton, Chris Backhouse, Samir Dani, J. Lovell
Format: Default Conference proceeding
Published: 2011
Subjects:
Online Access:https://hdl.handle.net/2134/8671
Tags: Add Tag
No Tags, Be the first to tag this record!