Personalised online sales using web usage data mining

Practically every major company with a retail operation has its own web site and online sales facilities. This paper describes a toolset that exploits web usage data mining techniques to identify customer Internet browsing patterns. These patterns are then used to underpin a personalised product rec...

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Bibliographic Details

Main Authors:	Xuejun Zhang, John Edwards, Jennifer Harding
Format:	Default Article
Published:	2007
Subjects:	Mechanical engineering not elsewhere classified Distributed computing and systems software not elsewhere classified Software engineering not elsewhere classified Data mining Neural network SOM Internet sales Mechanical Engineering not elsewhere classified Computer Software Distributed Computing
Online Access:	https://hdl.handle.net/2134/9799
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