Improving product introduction through appropriate organization: the development of the SIMPLOFI positioning tool

This paper presents the SIMPLOFI positioning tool. This tool has been devised to assist in the quest for an appropriate product development organization. The positioning tool, given a specific product introduction within a specific environment, will give recommendations for an organization for that...

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Bibliographic Details
Main Authors: N.J. Brookes, C.J. Backhouse, Neil D. Burns
Format: Default Article
Published: 2000
Subjects:
Mechanical engineering not elsewhere classified
New product introduction
Product development
Concurrent engineering
Mechanical Engineering not elsewhere classified
Online Access:https://hdl.handle.net/2134/4576
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