Sanitation marketing in rural Zambia: a replicable business model

This paper describes a successful sanitation marketing project implemented by Government of Zambia and UNICEF that is part of a larger sanitation programme in rural Zambia. The aim of the sanitation marketing component is to build the capacity of the private sector, such as individual artisans, to p...

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Bibliographic Details
Main Authors: John V. Pinfold, Alfred Mungamelo, Joseph Ng'ambi, Jim Anscombe
Format: Default Conference proceeding
Published: 2017
Subjects:
Marketing
Rural
Sanitation
Zambia
Business model
Online Access:https://hdl.handle.net/2134/31531
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