Selling soap and latrines in Madagascar and Djibouti: results of marketing surveys

Action Contre la Faim is implementing a social marketing project in Madagascar and Djibouti. The project aims to facilitate the construction of latrines and hand washing devices with soap without the use of subsidies. This paper outlines the social marketing process used in the project and provides...

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Bibliographic Details
Main Authors: Tom Heath, Honore Hafany, Kadr Mohammed
Format: Default Conference proceeding
Published: 2017
Subjects:
Djibouti
Hand washing
Latrines
Madagascar
Social marketing
Online Access:https://hdl.handle.net/2134/31478
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