Corporate Social Responsibility at London 2012: discourses of sport and activity promotion at the Olympic Games

The unique potential of sport as a site for the delivery of Corporate Social Responsibility (CSR) has received increasing academic attention in recent years (e.g. Smith & Westerbeek, 2007). However, this literature has been said to have held “relatively static conceptualisations of CSR through s...

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Bibliographic Details

Main Author:	Paul Bretherton
Format:	Default Thesis
Published:	2014
Subjects:	Other health sciences not elsewhere classified Corporate Social Responsibility Sponsorship Sport participation Physical activity participation Health promotion Olympic Games Olympic legacies London 2012 Governmentality Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/16210
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