An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London

Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image and recognition. While London, host of the 2012 Olympic Games, is already considered to be a leading global city (e.g. Anholt & GfK Roper, 2...

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Bibliographic Details

Main Author:	James Andrew Kenyon
Format:	Default Thesis
Published:	2013
Subjects:	Other health sciences not elsewhere classified 2012 olympic games Co-branding London Place branding Place image Social representations Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/13592
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