An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league

The relationships between service quality, consumer satisfaction, and loyalty have been widely discussed in the service marketing literature, but there is still an ongoing debate about these relationships because they have not been well studied in spectator sport industry (Theodorakis & Alexandr...

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Bibliographic Details

Main Author:	Cheng-Hao Lai
Format:	Default Thesis
Published:	2014
Subjects:	Other health sciences not elsewhere classified Experiential marketing Consumer experience Consumer satisfaction Consumer loyalty Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/14896
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