Olympism and consumption: an analysis of advertising in the British media coverage of the 2004 Athens Olympic Games

Drawing on work located within critical political economy and process sociology, this article uses content analysis to examine the types, frequency, and content of Olympic related advertising in the British press and television during the 2004 Athens Olympics. We assessed the degree to which The Oly...

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Bibliographic Details

Main Authors:	Joseph Maguire, Katie S. Butler, Sarah Barnard, Peter Golding
Format:	Default Article
Published:	2008
Subjects:	Other health sciences not elsewhere classified Sociology not elsewhere classified untagged Medical and Health Sciences not elsewhere classified Sociology
Online Access:	https://hdl.handle.net/2134/15970
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