Attitude towards sponsors in Singtel Grand Prix: Its antecedent and consequence

Sport sponsorship, despite being a lucrative growing market, has encountered challenges and critics in the measurement of its effectiveness. This study intended to build on the study of attitude towards sponsor, an established construct in the field, and purchase intention as the measurement of spon...

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Bibliographic Details
Main Authors: S.S. Lim, Do Young Pyun
Format: Default Article
Published: 2016
Subjects:
Other health sciences not elsewhere classified
Sport sponsorship
Attitude toward sponsor
Event identification
Purchase intention
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/20862
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