Exploring the notions of spectators’ ordinary and extraordinary experiences in Taiwanese professional baseball games

The concept of experience has been discussed in the management literature as another way to influence consumer behaviours for many years. Experiences have their own unique features depending on the context studied and should be identified before implementing tailored experiential marketing strategy....

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Bibliographic Details

Main Authors:	Cheng-Hao Lai, Guillaume Bodet
Format:	Default Conference proceeding
Published:	2012
Subjects:	Other health sciences not elsewhere classified Consumer experience Extraordinary experience Taiwanese professional baseball games Spectators Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/10092
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