(Re)examining the effects of athlete brand image (ABI) on psychological commitment: an empirical investigation using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA)

Research question: How does Athlete Brand Image (ABI) affect psychological commitment (PC) when operationalised at the dimension- (attribute-) level, and measured using reflective indicators? Previous studies operationalise ABI at a higher-order construct level, and/or measure ABI using formative me...

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Bibliographic Details
Main Authors: Merituuli Vaatainen, Peter Dickenson
Format: Default Article
Published: 2018
Subjects:
Other health sciences not elsewhere classified
Athlete Brand Image (ABI)
Operationalisation
Structural equation modelling (SEM)
Fuzzy set Qualitative Comparative Analysis (fsQCA)
Reflective measurement
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/34187
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