The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Integrated marketing communication (IMC) is considered to hold strategic value for contemporary organisations. Yet, the actual implementation of IMC by client organisations remains under researched and represents somewhat of a black box for academics and practitioners alike. The study examines the p...

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Bibliographic Details
Main Authors: Argyro Elisavet Manoli, Ian Hodgkinson
Format: Default Article
Published: 2019
Subjects:
Other health sciences not elsewhere classified
Integrated marketing communication
Sport marketing
Professional football clubs
English Premier League
Strategic marketing
IMC scenarios
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/37274
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imc 1

Internet

https://hdl.handle.net/2134/37274

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