Marketing communication practices that foster integration in football clubs

This study investigates the marketing communication practices in football clubs in an attempt to understand the extent to which integration is implemented in them. Based on the close link between integration and marketing communications, it can be argued that this study examines the current practice...

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Bibliographic Details

Main Author:	Argyro Elisavet Manoli
Format:	Default Conference proceeding
Published:	2016
Subjects:	Other health sciences not elsewhere classified Marketing Advertising Integrated marketing communications Football Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/21776
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