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A pre-games evaluation of the image impact of the 2012 London Olympics
Along with the World Cup, the Olympics is widely considered to be the most lucrative and sought-after megaevent for governments worldwide, and have thus been described as the ‘the ultimate accolade that a city can earn on the world stage’ (Gold & Gold, 2007: p. 320). For the host, they represent...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/10096 |
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