Integration scenarios in football
Even though Integrated Marketing Communications have attracted considerable attention within the academic community for almost three decades (Kliatchko & Schultz, 2014), their practical application is yet to be studied to the same extent. The few studies that examine IMC’s implementation tend to...
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| Format: | Default Conference proceeding |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/21771 |
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