An analysis of the marketing management of Stade Français Paris rugby club
This paper analyses the marketing strategy, mix marketing and brand development of SF Paris rugby union club which has succeeded in attracting huge crowds (around 75 000 spectators) for several regular season games and building a strong brand equity. Parallels with American professional sports are d...
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| Format: | Default Article |
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2009
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| Online Access: | https://hdl.handle.net/2134/10214 |
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