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Sport marketing’s past, present and future: an introduction to the special issue on contemporary issues in sports marketing
In 2015, the global sport industry was estimated to be worth US $145 billion which accounts for over 3% of the world’s economic activity (PWC, 2011). Adding to this the total estimated worth of the blooming esport industry (reported to soon reach US $1 billion according to CNN, 2016), and the projec...
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| Format: | Default Article |
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2017
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| Online Access: | https://hdl.handle.net/2134/27021 |
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