Brand consistency and coherency at the London 2012 Olympic Games

As brand management and brand perceptions attract more attention in both academia and in practice, examining the link or lack thereof between brand identity and image is becoming increasingly important. The existence of brand consistency and coherency is examined in this research, which aimed to eva...

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Bibliographic Details
Main Authors: James Andrew Kenyon, Argyro Elisavet Manoli, Guillaume S.P. Bodet
Format: Default Article
Published: 2017
Subjects:
Other health sciences not elsewhere classified
Brand coherency
Brand consistency
Brand identity
Brand image
Brand perceptions
2012 Olympic Games
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/24044
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https://hdl.handle.net/2134/24044

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