Implementing the marketing concept through customer value-oriented functional resource investments [extended abstract]
We build on existing market orientation (MO) research by examining MO through the lens of customer value oriented functional resource investments.
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Default Conference proceeding |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/9724292.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|