Cultural blindness: Eye-tracking trial of visual attention towards assistive technology (AT) product, by students from the UK and Pakistan

Culture is an influential predictor of the way people use their sensory (visual) perception to derive information through visual stimuli. The discipline of psychology is culturally-bounded, providing the dominant views of western societies, in relation to other cultural perspectives. This western bi...

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Bibliographic Details
Main Authors: Salman Asghar, George Torrens, Hassan Iftikhar, Robert G. Harland
Format: Default Conference proceeding
Published: 2019
Subjects:
Assistive technology
Cultural blindness
Cognition
Eye tracking
Product semantics
Visual attention
Online Access:https://hdl.handle.net/2134/9759335.v1
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https://hdl.handle.net/2134/9759335.v1

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