A typology of reverse innovation

Reverse innovation commonly refers to an innovation initially launched in a developing country and later introduced to an advanced country. Adopting a linear innovation model with the four sequential phases of concept ideation, product development, primary target market introduction, and subsequent...

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Bibliographic Details
Main Authors: Max von Zedtwitz, Simone Corsi, Peder Veng Søberg, Romeo Frega
Format: Default Article
Published: 2014
Subjects:
Business & Management
Commerce, Management, Tourism and Services
Built Environment and Design
Engineering
Online Access:https://hdl.handle.net/2134/9849761.v1
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