New product development in emerging economies: innovation in reverse from China

The aim of this chapter is to present, discuss, and empirically show evidence of a new theoretical framework that highlights the significance of emerging countries as a source of innovation and hence influences the direction of strategic Research & Development (R&D) investment of multination...

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Bibliographic Details
Main Authors: Simone Corsi, Alberto Di Minin, Andrea Piccaluga
Format: Default Book chapter
Published: 2015
Subjects:
Product development
Emerging economies
China
Online Access:https://hdl.handle.net/2134/9944840.v1
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https://hdl.handle.net/2134/9944840.v1

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