Verso una migliore comprensione dei percorsi di marketing relazionale delle imprese italiane high-tech in Giappone

this paper aims at providing a first base of knowledge for the analysis of the strategies adopted by the Italian companies investing in Japan in high technology industries. despite the Italian industrial system being only marginally present in the Japanese market, in comparison to other european cou...

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Bibliographic Details
Main Authors: Simone Corsi, Alberto Di Minin, Andrea Piccaluga, Ilaria Sangalli, Stefania Trenti
Format: Default Article
Published: 2014
Subjects:
Japan
Internationalization
Uppsala model
Relationship marketing
Online Access:https://hdl.handle.net/2134/9944888.v1
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