EXPLORING THE FACTORS INFLUENCING CONSUMER'S ATTITUDE TOWARD USING AND USE INTENTION OF VIRTUAL REALITY GAMES

Mobile games using virtual reality technology have also become a new marketing trend, so understanding consumers' using expectations of VR will be conductive to improvement of the development and profitability of the games. [...]this research adopts the technology acceptance model (TAM) as the...

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Bibliographic Details
Published in:International journal of organizational innovation 2021-04, Vol.13 (4), p.160-175
Main Authors: Tsai, Jyi-Chang, Chen, Lisa Y, Peng, Hui-Yi
Format: Article
Language:English
Subjects:
Attitudes
Computer & video games
Computers
Consumers
Data analysis
Perceptions
Senses
Simulation
Smartphones
Technology Acceptance Model
Virtual reality
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