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Strategic market management :...
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
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Bibliographic Details
Main Author:
Aaker, David A.
Other Authors:
McLoughlin, Damien
Format:
Book
Language:
English
Published:
Chichester :
Wiley,
2010.
Edition:
1st ed.
Subjects:
Marketing
>
Management.
Strategic planning.
Tags:
Add Tag
marketing
1
strategic
1
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